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Data protection

Privacy Statement

Unless otherwise stated below, the provision of your personal information is not required by law or contract, nor is it required for a contract to be entered into required. You are not obliged to provide the data. A non-delivery has no consequences. This shall only apply to the extent that the following processing operations do not involve is otherwise specified.
"Personal data" means any information relating to an identified or identifiable natural person.

Data security engineer

HB E-Commerce Rechtsanwaltsgesellschaft mbH
Arcus Park Haus B
Torgauer Str. 233
04347 Leipzig
E-Mail: sauter@datenschutz.hb-ecommerce.eu

Server Logfiles

You can visit our websites without providing any personal information.
Each time you access our website, usage data is transmitted to us or our web host / IT service provider via your Internet browser and stored in log files (so-called server log files) is saved. These stored data include, for example, the name of the page accessed, the date and time of access, the IP address, the amount of data transferred and the requesting provider. The Processing is carried out on the basis of Art. 6 para. 1 lit. f DSGVO out of our overriding legitimate interest in ensuring the trouble-free operation of our website as well as for the purpose of Improvement of our offer.

Collection and processing when using the contact form

When using the contact form, we collect your personal data (name, e-mail address, message text) only to the extent provided by you. Data processing serves the purpose of making contact.
By sending your message, you consent to the processing of the transmitted data. Processing is carried out on the basis of Art. 6 (1) lit. a DSGVO with your consent. You can change your The customer may revoke his or her consent at any time by notifying us without affecting the legality of the processing carried out on the basis of his or her consent until revocation.
We will only use your e-mail address to process your enquiry. Your data will then be deleted if you have not agreed to further processing and use.

Client account

When opening a customer account, we collect your personal data to the extent specified there.
Data processing serves the purpose of improving your shopping experience and simplifying order processing.
Processing is carried out on the basis of Art. 6 (1) lit. a DSGVO with your consent.
You may revoke your consent at any time by notifying us without affecting the legality of the processing carried out on the basis of your consent until revocation will be.
Your customer account will be deleted afterwards.

Collection, processing and passing on of personal data for orders

When ordering, we collect and process your personal data only to the extent necessary to fulfill and process your order and to process your inquiries. The Provision of the data is necessary for the conclusion of the contract. Failure to make the goods available shall mean that no contract can be concluded. The processing takes place on the basis of Art. 6 para. 1 lit. b DSGVO and is necessary for the fulfilment of a contract with you.
A passing on of your data takes place thereby for example to the dispatch enterprises and Dropshipping offerers selected by you, payment service providers, service offerers for the order completion and IT service provider. In all cases we strictly observe the legal requirements. The scope of data transmission is limited to a minimum.

Forwarding of the e-mail address to shipping companies for information on the shipping status

We will pass on your e-mail address to the transport company within the framework of contract processing, provided that you have expressly agreed to this during the ordering process.
The forwarding serves the purpose of informing you of the dispatch status by e-mail. Processing is carried out on the basis of Art. 6 (1) lit. a DSGVO with your consent.
You can revoke your consent at any time by notifying us or the transport company, without the legality of the data provided on the basis of the consent up to the time of revocation being affected Processing is touched.

Use of an external merchandise management system

We use a merchandise management system for contract processing within the framework of order processing. For this purpose your personal data collected within the framework of the order will be sent to
Vario Software-Entwicklungs AG, Matthias-Erzberger-Strasse 32-34, 56564 Neuwied, Germany
is transmitted.

Use of the e-mail address for sending newsletters

We use your e-mail address independently of the contract processing exclusively for our own advertising purposes for newsletter dispatch, provided that you have expressly agreed to this. The processing is carried out on the basis of Art. 6 (1) lit. a DSGVO with your consent.
You may revoke your consent at any time without affecting the legality of the processing carried out on the basis of your consent until revocation. You can do this cancel the newsletter at any time by using the corresponding link in the newsletter or by notifying us. Your e-mail address will then be removed from the mailing list.
Your data will be passed on to a service provider for e-mail marketing within the scope of order processing. A passing on to other third parties does not take place.

Use of the e-mail address for sending direct mail

We use your e-mail address, which we have received in the context of the sale of goods or services, for the electronic transmission of advertising for our own goods or services, which are similar to those which you have already purchased from us, unless you have objected to this use.
The provision of the e-mail address is necessary for the conclusion of the contract. Failure to make the goods available shall mean that no contract can be concluded.
Processing is carried out on the basis of Art. 6 (1) lit. f DSGVO out of a legitimate interest in direct advertising.
You can object to this use of your e-mail address at any time by notifying us. You will find the contact details for exercising the objection in the imprint. You can also use the link provided for this purpose in the advertising e-mail. For this no other costs than the transmission costs arise according to the basic tariffs.

Cookies

Our website uses cookies. Cookies are small text files that are stored in the Internet browser or by the Internet browser on a user's computer system. If a user calls a Website, a cookie may be stored on the user's operating system. This cookie contains a characteristic string of characters that uniquely identifies the browser the next time you access the website. We use cookies for the purpose of making our website more user-friendly, effective and secure. In addition, cookies enable our Systems to recognize your browser even after a page change and to offer you services. Some functions of our website cannot be offered without the use of cookies. For these it is necessary that the browser is recognized also after a page change.
The processing is carried out on the basis of Art. 6 para. 1 lit. f DSGVO out of our overriding legitimate interest in ensuring the optimal functionality of the website as well as a user-friendly and effective design of our offer. Cookies are stored on your computer. Therefore, you have full control over the use of cookies. By selecting you can be notified of the corresponding technical settings in your Internet browser before cookies are set and decide individually whether to accept them and whether to save them Prevent cookies and transmission of the contained data. Cookies that have already been saved can be deleted at any time. However, we would like to point out that in this case you may not be able to will be able to use all functions of this website to their full extent.
Under the following links you can find out how to manage cookies in the most important browsers (including how to deactivate them):

Chrome Browser: https://support.google.com/accounts/answer/61416?hl=de
Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
Mozilla Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Safari: https://support.apple.com/de-de/guide/safari/manage-cookies-and-website-data-sfri11471/mac

Advertising Analysis

The data processing operations described in the following sections, in particular the setting of cookies, are carried out on the basis of Art. 6 Para. 1 lit. f DSGVO (German Data Protection Act) from our predominantly of legitimate interest:

- the need-based and target-oriented design of the website, e.g. analysis and statistics tools

- to address website visitors in a targeted manner with interest-related advertising, e.g. with conversion tracking

You have the right, for reasons arising from your particular situation, at any time to exercise these rights in respect of processing operations based on Art. 6 para. 1 lit. f DSGVO which concern you to contradict personal data.

Use of the Google Analytics

Our website uses the web analysis service Google Analytics from Google LLC. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). If you are ordinarily resident in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller responsible for your data. Google Ireland Limited is therefore the company affiliated with Google responsible for processing your data and for compliance with the applicable data protection legislation. The processing of data serves to analyse this website and its visitors and for marketing and advertising purposes.
Google will use this information on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity and to provide other services to the website operator relating to website and internet use. In this process the following information, inter alia, can be collected: IP address, date and time of the website access, click path, information on the browser and the device you are using, the pages visited, referrer URL (website via which you accessed our website), location data, purchasing activities. The IP address transmitted from your browser within the scope of Google Analytics is not associated with any other data held by Google.
Google Analytics uses technology such as cookies, web storage in the browser and tracking pixels which enable an analysis of your use of the website. The information generated by these regarding your use of this website is usually transferred to a Google server in the USA and stored there. Google relies on standard contractual clauses as suitable guarantees for the protection of personal data, available at: https://policies.google.com/privacy/frameworks. Both Google and the US government authorities have access to your data. Google may combine your data with other data, such as your search history, personal accounts, usage data from other devices and any other information Google has about you. 
IP anonymisation is activated on this website. Google uses this to shorten your IP address beforehand within Member States of the European Union or in other signatories to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there.

The use of cookies or comparable technologies is carried out with your consent on the basis of Art. 15 para. 3 p. 1 TMG in conjunction with Art. 6 para. 1 lit. a GDPR. The processing of your personal data is carried out with your consent on the basis of Art. 6 para. 1 lit. a GDPR. You can withdraw your consent at any time without affecting the legality of the processing carried out with your consent up to the withdrawal.
You can find more detailed information on the terms and conditions of use and data protection at https://www.google.com/analytics/terms/de.html and/or at https://www.google.de/intl/de/policies/ and at https://policies.google.com/technologies/cookies?hl=de.

Use of Facebook Pixel

Our website uses the remarketing function "Custom Audiences" by Facebook Inc. (1601 S. California Ave, Palo Alto, CA 94304, USA; "Facebook").
Facebook Ireland and we are jointly responsible for the collection of your data and the transfer of this data to Facebook when the service is integrated. The basis for this is an agreement between us and Facebook Ireland on the joint processing of personal data, in which the respective responsibilities are defined. The agreement is available at https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible in particular for the fulfilment of the information obligations in accordance with Art. 13, 14 GDPR, for compliance with the security requirements of Art. 32 GDPR with regard to the correct technical implementation and configuration of the service, and for compliance with the obligations in accordance with Art. 33, 34 GDPR, insofar as a violation of the protection of personal data affects our obligations under the agreement on joint processing. Facebook Ireland is responsible for enabling the rights of the data subject in accordance with articles 15-20 of the GDPR, for complying with the security requirements of article 32 of the GDPR with regard to the security of the service, and for complying with the obligations of articles 33, 34 of the GDPR, insofar as a breach of personal data protection concerns Facebook Ireland's obligations under the joint processing agreement.
This application serves to address the visitor to the website with interest-related advertising on the social network Facebook.
We have implemented Facebook’s remarketing tag on our website for this purpose. This tag sets up a direct connection to Facebook’s servers when you visit our website. This informs the Facebook server which of our web pages you have visited. Facebook assigns this information to your personal Facebook user account. When you visit the social network Facebook you will then be shown personalised, interest-related Facebook ads.
Your data may be transmitted to the USA.
The use of cookies or comparable technologies is carried out with your consent on the basis of Art. 15 para. 3 p. 1 TMG in conjunction with Art. 6 para. 1 lit. a GDPR. The processing of your personal data is carried out with your consent on the basis of Art. 6 para. 1 lit. a GDPR. You can withdraw your consent at any time without affecting the legality of the processing carried out with your consent up to the withdrawal.
You can find more detailed information on Facebook’s collection and use of data and your associated rights and options for protecting your privacy in Facebook’s privacy policy: https://www.facebook.com/about/privacy/.

Use of Google Ads conversion tracking

Our website uses the online marketing program "Google Ads", including conversion tracking (evaluation of user actions). Google conversion tracking is a service operated by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google").
If you are ordinarily resident in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller responsible for your data. Google Ireland Limited is therefore the company affiliated with Google responsible for processing your data and for compliance with the applicable data protection legislation.
If you click on adverts placed by Google, a cookie is placed on your computer for conversion tracking. These cookies have limited validity, do not contain any personal data and thus cannot be used for personal identification. If you visit certain pages on our website and the cookie has not yet expired, we and Google can recognise that you have clicked on the advert and were forwarded to this page. Every Google Ads customer receives a different cookie. It is therefore not possible to track cookies relating to the websites of Ads customers.
The information collected using the conversion cookie serves the purpose of producing conversion statistics. This allows us to find out the total number of users who have clicked on our adverts and were forwarded to a page equipped with a conversion tracking tag. However, they do not receive any information with which could be used to personally identify users.
Your data may be transmitted to the USA. 
The data processing, particularly the placing of cookies, is carried out with your consent on the basis of Article 6(1)(a) GDPR. You can withdraw your consent at any time without affecting the legality of the processing carried out with your consent up to the withdrawal.
You will find more information as well as Google’s data privacy policy at: https://www.google.com/policies/privacy/

Use of the remarketing or "similar target groups" function by Google Inc.

Our website uses the remarketing or "similar target groups" function by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google").
If you are ordinarily resident in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller responsible for your data. Google Ireland Limited is therefore the company affiliated with Google responsible for processing your data and for compliance with the applicable data protection legislation.
This application serves to analyse visitor behaviour and visitor interests.
Google uses cookies to analyse website use, forming the basis for producing interest-related adverts. Cookies allow for the recording of website visits as well as anonymised data on the use of the website. The personal data of website visitors is not saved. If you then visit another website in the Google display network you will then be shown adverts which are more likely to take previous areas of product and information interest into account.
Your data may be transmitted to the USA. 
The data processing, particularly the placing of cookies, is carried out with your consent on the basis of Article 6(1)(a) GDPR. You can withdraw your consent at any time without affecting the legality of the processing carried out with your consent up to the withdrawal.
You can find more detailed information on Google remarketing as well as the associated data privacy policy at: https://www.google.com/privacy/ads/

Use of Pinterest tag

We use the Pinterest tag of Pinterest Europe Limited (Palmerston House, 2nd, Fenian Street, Floor, Dublin 2, Ireland "Pinterest") on our website.
The application serves to address the visitor to the website with interest-related advertising on the social network Pinterest. We have implemented Pinterest’s conversion tag on our website for this purpose. This tag sets up a direct connection to Pinterest’s servers when you visit our website. This informs the Pinterest server which of our web pages you have visited. Pinterest associates this information with your personal Pinterest user account if you are logged into the social network. When you visit Pinterest, you will then be shown personalised, interest-related Pinterest ads. If you reach our website via a Pin on the Pinterest social network, a cookie for conversion tracking is placed on your computer. These cookies have limited validity, do not contain any personal data and thus cannot be used for personal identification. If you visit certain pages on our site and the cookie has not expired, we and Pinterest may recognise that you have clicked the Pin and been directed to that page. The information collected using the conversion cookie serves the purpose of producing conversion statistics and thereby optimising our website. These can involve the processing of, among other things, the following information: Total number of users who clicked one of our Pins and were redirected to our website, subpages visited on our website (e.g. category or product pages), search queries on our website, your shopping cart contents, completed transactions. Your data may be transmitted to the USA. For the USA, no adequacy decision from the EU Commission is available. The data transfer will be based, inter alia, on standard contractual clauses as appropriate guarantees for the protection of personal data, available at: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_de.
The use of cookies or comparable technologies is based on § 15 para. 3 p. 1 TMG. The processing of your personal data is based on Art. 6 para. 1 lit. f GDPR out of our outweighing legitimate interest in targeting the page visitors with interest-related advertising. On grounds relating to your particular situation, you have the right to object at any time to this processing of personal data concerning you. You can disable personalised advertising in the personalisation settings on Pinterest or via the AdChoices website optout.aboutads.info. You can prevent the saving of cookies by selecting the appropriate technical settings on your browser software, however please note that if you do this you may not be able to use the full functionality of this website.
You can find more detailed information on Pinterest’s collection and use of data and your associated rights and options for protecting your privacy in Pinterest’s privacy policy: https://policy.pinterest.com/de/privacy-policy.

Use of the Google Tag Manager

Our website uses the Google Tag Manager from Google LLC. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). If you are ordinarily resident in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller responsible for your data. Google Ireland Limited is therefore the company affiliated with Google responsible for processing your data and for compliance with the applicable data protection legislation. This application manages JavaScript tags and HTML tags which are used in particular to implement tracking and analysis tools. The data processing serves to facilitate the needs-based design and optimisation of our website. The Google Tag Manager itself neither stores cookies nor processes personal data. It does, however, enable the triggering of further tags which may collect and process personal data. You can find more detailed information on the terms and conditions of use and data protection at https://www.google.com/intl/de/tagmanager/use-policy.html

Using PayPal

All PayPal transactions are subject to the PayPal privacy Policy. These can be found at https://www.paypal.com/de/webapps/mpp/ua/privacy-full

Data collection and processing for credit checks

Insofar as we make advance payment, e.g. in the case of payment on account or direct debit, we reserve the right, if necessary, to request creditworthiness information on the basis of mathematical-statistical procedures using CRIF Bürgel GmbH, Radlkoferstraße 2, 81373 Munich, Germany. For this purpose, we transmit the personal data required for a credit assessment and use the information received on the statistical probability of non-payment for a balanced decision on justification, implementation or termination of the contractual relationship.
The creditworthiness report may contain probability values (score values) which are calculated on the basis of scientifically recognised mathematical-statistical procedures and are included in their calculation address data, among other things. Their interests worthy of protection are taken into account in accordance with the statutory provisions.
Data processing serves the purpose of credit assessment for the initiation of a contract. Processing is carried out on the basis of Art. 6 (1) lit. f DSGVO out of a legitimate interest in protection against Default of payment, if we go in advance.
For reasons arising from your particular situation, you have the right at any time to object to this processing of personal data concerning you based on Art. 6 (1) lit. f DSGVO To contradict data by communication to us.
The provision of the data is necessary for the conclusion of the contract with the payment method desired by you. Failure to do so will result in the contract not being concluded with the customer can be closed with the selected payment method.

Use of GoogleMaps

On our website we use the function for embedding GoogleMaps maps of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google").
If you have your habitual residence in the European Economic Area or in Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the data controller responsible for your data responsible person. Google Ireland Limited is therefore the company affiliated with Google which is responsible for the processing of your data and for compliance with applicable data protection laws is responsible.
The function enables the visual display of geographical information and interactive maps. When Google calls up the pages, the following are integrated into the GoogleMaps maps data of the visitors of the websites are also collected, processed and used.
Google has certified itself according to the US-EU data protection agreement "privacy Shield" and is thus obliged to comply with the European data protection laws To comply with data protection guidelines.
Processing is carried out on the basis of Art. 6 para. 1 lit. f DSGVO out of a legitimate interest in the need-based and targeted design of our website.
For more information on the collection and use of data by Google, please refer to Google's privacy policy at https://www.google.com/privacypolicy.html . There you also have the possibility to change your settings in the data protection centre, so that you can save your data processed by Google and protect them.

Using YouTube

On our website, we use the YouTube video embedding feature of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "YouTube") of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; 'Google').
This function displays videos stored on YouTube in an iFrame on the website. The Advanced privacy Mode option is enabled. This means that YouTube will not send any information about the visitors of the website. Only when you watch a video will information about it be transmitted to YouTube and stored there. If necessary, your data will be transferred to the USA. Google has certified itself according to the US-EU data protection agreement "privacy Shield" and is thus committed to complying with the European data protection guidelines.
Further information on the collection and use of the data by YouTube and Google, on your rights in this regard and possibilities for the protection of your privacy can be found in the privacy Notice from YouTube (https://www.youtube.com/t/privacy).

Duration of storage

After complete contract execution, the data will be processed first for the duration of the warranty period, then under consideration of legal, in particular tax and commercial law The data will be stored for a limited period of time and then deleted at the end of this period if you have not consented to its further processing and use.

Rights of the data subject

If the legal requirements are met, you are entitled to the following rights pursuant to Art. 15 to 20 DSGVO: the right to information, to correction, to deletion, to limitation of processing, to Data portability.
In addition, Art. 21 (1) DSGVO gives you the right to object to processing based on Art. 6 (1) f DSGVO and to processing for the purpose of direct marketing.

contact us on request. You will find the contact details in our imprint.

Right of appeal to the supervisory authority

Pursuant to Art. 77 DSGVO, you have the right to complain to the supervisory authority if you are of the opinion that the processing of your personal data is not lawful.

Right of objection

If the personal data processing operations listed here are based on our legitimate interest pursuant to Art. 6 Para. 1 lit. f DSGVO, you have the right for reasons which arise from the following Your particular situation to object at any time to these processing operations with effect for the future.
After the objection has been lodged, the processing of the data concerned will be terminated unless we can prove compelling reasons for the processing worthy of protection which are in accordance with your interests, rights and obligations and freedoms, or if the processing serves the assertion, exercise or defence of legal claims.

If the personal data processing is carried out for purposes of direct marketing, you can object to this processing at any time by notifying us. After the objection has been made the processing of the data concerned for the purpose of direct marketing.